Campaign Objectives

The objectives of the campaign are to:

• Promote and raise awareness of the importance of learning to swim and achieving water confidence
• Increase knowledge and practical water safety skills.
• Raise awareness that organised, supervised water based activity is fun and safe.
• Introduce new water based skills such as snorkelling.
• Promote swimming as part of a healthy lifestyle and family activity.
• Provide the information in a fun and memorable way.