Campaign Format

 The campaign will consist of the following activity:

1. National Launch Event at a suitable outdoor water based venue
This year the Campaign will begin with a launch event at Great Yarmouth. This will allow us to highlight the importance of water safety in and around open water, plus the benefits of being in such an environment that flag and other beach items can be demonstrated.

2. Regional Events A series of regional events will be held, one as a minimum in each ASA Region, helping to maximise media opportunities. The ASA will help local Leisure Centre management, organise and co-ordinate the water safety activity days engaging local primary schools and children.

3. Local Events
The ASA has invited all their leisure centre customers to hold their own local events and provided guidance through a separate pack on how to organise the events.

4. School Events
The ASA also invites your school to take part in the campaign and has provided guidance through this pack on how to organise your event.